Storytelling is a way of organising information. Think of information as dots on a screen. Storytelling is a structure connecting the dots. Storytelling conveys emotion as the information unfolds from dot to dot. The emotional power of the story moves the audience. The importance of stories lies in their power to explain. A strong story helps your audience make sense of important information. The most powerful stories are those that take your audience where you want them to go. When you work with The Video Storyteller we help shape your story into a compelling screenplay and bring it to the screen, moving your target audience to buy into your narrative and take positive action.
In addition to video scripts The Video Storyteller can craft memorable selling copy to position your product front of mind with your target audience in ads, brochures, web text, direct mail letters, training and promotional literature. A compelling story provides the power that undergirds the information you want to impart. It is all about connecting with people and inspiring them to participate.
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We live in a superheated information age, filled with clutter and overload competing for attention. To generate awareness for a brand and pique people’s interest in a product or service you have to cut through the clutter and rise above the static. You’re competing in a sea of messaging for finite attention. Only the telling of a compelling story will encourage meaningful action.
You need to have a good idea for your web video and a compelling visual message, but if you do people will respond. Changing people’s minds takes more than just persuasive arguments. It involves Empathy, Listening, Questioning and Stories.
Weave the story: If Information is the Thread, then Story is the fabric that becomes the finished garment.
Characteristics of a Successful Story
AIM: Why are you telling the story?
ATTENTION: Why would an audience listen?
ENGAGE: Why should the audience care?
ENABLE: How can the audience share?
Ideas conveyed in story form, especially visual images, naturally imprint themselves into the brain faster and more permanently.
People respond to video because they instantly identify with what they see and hear on the screen. And nothing holds attention like a great story!
Stories align and motivate by illustrating the world in terms that build emotional connections between people, and create a sense of shared purpose.
People will get interrested, begin participating and want to get involved. “Let’s do this!”